Villajoyosa

Valor museum

June 26, 2007

flourish

Villajoyosa

Then to the Valor Chocolate Factory in Villajoyosa. The largest producer of chocolate in Spain, Valor uses very sensual and almost soft core,“adult” oriented pitches to sell the chocolate. We saw Nederland Cacao powder in the storage area and chocolate beans from Ghana. The audience, mostly families, giggled in appreciation at the delicious chocolate and also the funny video promotion.

In contrast to Comes, everything at Valor is very mechanized. People barely touch the chocolate. The company was started in 1881 by D. Valerian Lopez Lloret. Valor was his nickname. In the area 30 families made chocolate traveling all around the countryside selling chocolate. The museum opened in 1998.

old truck newer truck
valor museum

rule

leftarrow Altea Granada rightarrow

Leave a Comment

Your email address will not be published. Required fields are marked *

Recent Posts

  • On the Chocolate Trail in Bariloche, Argentina

    In March, Mark and I finally extended our chocolate trail explorations in celebration of our special anniversary to Bariloche…via Miami, Buenos Aires, Ushuaia, Antarctica, and Buenos Aires again. There were international flights, a cruise, a couple of domestic flights to get there. All of the travel was amazing, but Bariloche, sometimes called the chocolate capital

    Read more ›
  • Sunday Yeast Polemics: On the Bread Trail

    Leavened bread or not? While some of us may think of Passover, the question applied to Eucharistic bread and created significant division in the early Christian Church. The leavened bread for Sunday use was often baked at home by women. Over time, preferences shifted to clergy, church-produced, breads… and, the Eastern Orthodox Church preferred a

    Read more ›
  • Sweet Treat: Chocolate and the Making of American Jews

    You may wonder: how did chocolate help define American Jews? Through chocolate, we see that Jews were part of America since its earliest days. Well, since 1701 at least, Jews in the Colonies made part of their living through chocolate. Several Sephardim, leaders of their New York and Newport Jewish and secular communities, participated in

    Read more ›
  • How About Some Uterus Challah?

    When Logan Zinman Gerber felt enraged about the loss of reproductive rights in the U.S., she baked challah. Not any challah. She shaped it into a uterus. It wasn’t long after the birth of her daughter that Gerber, a longtime challah baker and staff member of the Religious Action Center of the Reform movement, considered

    Read more ›

Archives

2025

  • All

2024

  • January
  • February
  • March
  • May
  • July
  • All

2023

  • March
  • April
  • May
  • June
  • August
  • November
  • December
  • All

2022

  • February
  • April
  • November
  • December
  • All

2021

  • March
  • April
  • October
  • November
  • All

2020

  • April
  • May
  • June
  • October
  • December
  • All

2019

  • January
  • February
  • April
  • May
  • July
  • August
  • September
  • October
  • December
  • All

2018

  • February
  • March
  • April
  • May
  • July
  • September
  • October
  • November
  • December
  • All

2017

  • January
  • February
  • March
  • July
  • September
  • October
  • November
  • December
  • All

2016

  • January
  • February
  • March
  • May
  • July
  • August
  • October
  • November
  • All

2015

  • January
  • February
  • March
  • May
  • June
  • July
  • September
  • November
  • All

2014

  • February
  • April
  • May
  • June
  • August
  • September
  • November
  • All

2013

  • March
  • April
  • May
  • June
  • July
  • September
  • November
  • All

2012

  • January
  • February
  • March
  • April
  • September
  • October
  • November
  • December
  • All

2011

  • April
  • July
  • August
  • October
  • November
  • All

2010

  • January
  • February
  • April
  • July
  • August
  • September
  • October
  • All

2009

  • January
  • June
  • July
  • August
  • October
  • All

2008

  • August
  • September
  • October
  • November
  • All

2007

  • January
  • June
  • July
  • All

2006

  • November
  • December
  • All

On the Chocolate Trail