Bat Mitzvah Wants Fair Trade Israeli Chocolate
There may be many chocolate themed Bar and Bat Mitzvah parties. However, only one Bat Mitzvah girl has actually challenged the global Israeli food company Strauss Group. The Strauss Group includes the iconic, red packaged Elite brand chocolate.
Ashira Abramowitz, daughter of Reform Rabbi, Susan Silverman and her husband, Yossi Abramowitz, petitioned the company to make its popular chocolate lines slave free. Her Bat Mitzvah celebration at Kehilat Kol Haneshama synagogue in Jerusalem included Fair Trade chocolate caramel bars baked into the challot and Fair Trade Chanukah gelt from Divine Chocolate.
Ashira learned about Fair Trade from her older sister, Hallel, who traveled to Ghana with American Jewish World Service. Hallel returned to Jerusalem a committed Fair Trade consumer. Hallel taught Ashira what she had learned about the unfortunate child slavery on cocoa farms in West Africa. That launched Ashira onto her Fair Trade interest and then her Bat Mitzvah project/presentation during the Shabbat service.
Ashira reported by email to me just moments after her first formal conversation with the Strauss company:
I spoke with Daniela Prusky-Sion who is the International Corporate Responsibility Manager at Strauss Group. She was very friendly and assured me that they are using ethical chocolate but that their corporate social responsibility essentially ends at the suppliers of the cocoa … I spoke about the importance of not supporting child slavery, especially for Passover chocolates. She thanked me for wanting to help and wished me Mazal Tov on my Bat Mitzvah.
Ashira also invited Strauss Company’s chairwoman, Ofra Strauss, to the service. Unfortunately, neither Prusky-Sion nor Strauss, attended.
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Some Previous Posts
(in alphabetical order)
- Adventures On the Chocolate Trail: Atlanta, Portland, Seattle
- Anschluss Launches Bartons Passover Favorites 77 Years Ago
- Bat Mitzvah Wants Fair Trade Israeli Chocolate
- Bringing Buckeye Candy to Experts
- Can’t Live Without Chocolate?
- Chocolate Expo
- Chocolate Made My Lunch: Nashville
- Chocolate Signals
- Fathering Chocolate
- Hunting for Chocolate: Fancy Food Show, NYC, 2016
- It's Chocolate Season
- Labor Day in our Chocolate
- Local Chocolate in the South
- Minding Our Chocolate
- Saluting Military Chocolate
- Seriously Tasting Chocolate
- Smiley Chocolate
- Ten Teaspoons of Sugar in My Chocolate?
- That Time Jews Smuggled Chocolate to France — and a Recipe for Basque Chocolate Cake
- Think Chocolate in Preparation for Passover’s Discussions and Eating